Ever since the 2004-2005 NHL Lockout NHL games lost their mainstream contracts (including a bid from ESPN reportedly worth $130MM) and instead settled for an agreement with the Versus Network.
Formerly known as OLN, Versus has positioned itself as the man's network, featuring programming like hunting shows, hockey games, and extreme cage fighting.
In keeping in line with their manly programming they have also associated themselves with hard, heavy metal intros when moving in and out of commercials.
Below is an example of one of their ads:
The song playing in the background of the commercial is entitled "Welcome Home" by Coheed and Cambria.
Originally featured as the third track of the album "Good Apollo, I'm burning Star IV, Vol.1: From Fear Through the Eyes of Madness", this melodic progressive rock song has been used by various sports teams/players and radio stations as intros, by video games for commercials and in-game experience (Rock Band), and movie trailers.
Below is an acoustic version of Welcome Home performed for the Fuse Network. I would have embedded the actual music video for this song, but YouTube tells me embedding has been "disabled by request."
Oh well - hopefully you find the acoustic version as scintillating as the original.